Our Strengths

Make the World Happy!

As a digital entertainment company representing Asia, Happy Elements will continue to bring the world happiness.

Technology development capabilities with the power to acquire a massive number of users through casual games in China

The No. 1 casual game in China, “Anipop”, currently boasts more than 400 million downloads.

We developed a system at an early stage for China in which it is possible to play the game or charge your account even if you’re offline.

  • No. 1※1
    2015 China iOS
    game DL ranking
  • Over 100 million
  • No. 1※2
    2015 game app
    time spent
  • #According to AppAnnie monthly data (Feb, Mar, Apr, May, Jun, Jul, Aug ,Oct, 2015)
  • #According to Trust Data’s China Internet Report (first half of 2015)

Creative abilities to continuously create original hit content for Japan and Greater China market

All content planning and production, character designs, art, etc., are done in-house. Thanks to management teams from both China and Japan, which have a deep understanding of their individual cultures, customs, and business.

Management and organizational structures which are efficient in generating continuous profits and growth

Not only planning and development, but marketing, data analysis, and CS are also carried out entirely in-house, making it possible to quickly respond to changes in the external environment.

One of our titles, “Happy Fish” has continued to create stable profits since it was first released in 2009. More hit titles such as “Anipop”, “Ensemble Stars”, and “Merc Storia” are being created on an ongoing basis.