Our Business

Create Products Lasting
for Years

Providing services that customers can continue to enjoy time and again

Happy Elements’ core business is its in-house developed mobile games.
Within the ever-expanding mobile game market, we are focused on providing games which continue to surprise and amaze the users.
And, in order to provide continuous value to users, we are expanding beyond just game development into anime, manga, and characters.

Games

  • Greater China

HappyFish

Genre: Fish breeding, social

Raise over 600 types of fish, and share your personal aquarium with friends worldwide! Since being released in 2009, Happy Fish has seen a long run of continuing popularity as the number one fish breeding social game in the world.

Official site (Chinese)

  • Greater China

Anipop

Genre: Puzzle

A match-3 puzzle game with cute animal icons! While currently limited only to Greater China area, this super popular game boasts more than 400 million downloads.

Official site (Chinese)

  • Greater China
  • Japan

Merc Storia

Genre: Line strategy RPG

Cute, unique characters with crisp movement and simple operation. Also features large-scale real-time battles with a max of 80 units.

Official site (Japanese)

  • Greater China
  • Japan

Ensemble Stars

Genre: Idol training and production

You’ve just transferred to a school for training male idols, and you’re the only female student! As producer, your new job is to build up the next top idols!

Official site (Japanese)

  • Greater China

Lang Ya Bang

Genre: Chinese historical period drama RPG

The only official mobile game for the much anticipated 2015 Chinese TV historical period drama “Nirvana in Fire”. This full-media campaign includes novels, dramas, and games.

Official site (Chinese)

  • Greater China

Kamuy Apocalypse

Genre: Side scrolling RPG

Drawn with Japanese-style graphics and featuring a large cast of popular Japanese voice actors including Kana Hanazawa and Yoshitsugu Matsuoka!

Official site (Chinese)

Cross-border Digital Entertainment Business

We are promoting the expansion of digital content and entertainment in China by taking advantage of our successful experiences and deep understanding of culture, customs, and business in both Japan and China.

  • Co-development of digital content such as games and anime with partners. By utilizing Happy Elements’ knowledge of the Japanese and Chinese markets and user base, as well as utilizing the planning and development ability of content holders, we can produce high-quality original content
  • Turning Happy Elements’ original games provided in Japan and China into intellectual properties that expanding across media
  • Supporting the Chinese expansion of overseas content holders